| |
| |
|
Mahavir Information |
| ||||||||
|
How RSS Advertising Can Help Business Gain A Higher ROI
I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising. The difference in results were staggering. Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%. Surprised? Let's investigate the benefits of RSS advertising versus email ads. RSS advertising has a number of 'superior' advantages compared to email ads: 1. RSS feeds does not face a delivery issue in an anti-SPAM environment that is being filled with filters, anti-virus software or whatever program that is put in place by the user to block SPAM and unwanted emails. 2. RSS feeds cost ZERO to track. With a burned feed, you can easily track how many people are subscribing to your feed. With email, if you want to track how many of your mails were delivered, you would have to pay for the additional services. A simple mathematical illustration can prove this: Let's say Cost per 1,000 impressions = $50 And you want to do 10,000 impressions per week. So the cost would be = $50 x 10 = $500 per week. With Email Advertising, you would need to include email monitoring delivery charges. So your total cost would be $500 + X per week where X is the additonal costs for email monitoring delivery So your advertising costs go up. Mutiply the above figure with 48 weeks (1 year) and you can see how costly it is to run email advertising campaigns. With RSS Advertising, there is ZERO monitory delivery charges. You maximise every penny from your advertising dollar, and the costs go down! 3. RSS feeds is 100% Opt-in. We're talking about readers who know what they want and educated enough to know how to subscribe to feeds, either with desktop readers or through the use of some online newsreader such as Bloglines, MyYahoo and so on. Yes, there is also 'opt-in' email. But then again, opt-in email is getting less effective because of: a) constant bombardment of emails from other marketers and advertisers, making the subscribers 'numb' to advertising message b) keywords that trigger off SPAM filter, causing failed delivery message RSS feeds do not face these two problems. RSS feeds has a 100% delivery rate and has no SPAM issue as it is a feed, not email. It will be interesting to see the continued developments in the use of RSS feeds for advertising. Brandon http://www.marketing-rampage-with-blogs-and-rss.com Author of Multimedia E-book, "Marketing Rampage With Blogs And RSS". Unleash the power of blogs and rss. Get more free targeted traffic, leads and subscribers with RSS Feeds. List in Google and Yahoo for FREE and save $299. Dominate niche markets with RSS Feeds.
MORE RESOURCES:
Acne - Google News |
|
|
|
RELATED ARTICLES
How to Use Blogs for Free Targeted Traffic One of the Number 1 traffic building secrets is adding content to your website. Have you ever considered that a blog could be the tool that makes this very possible, fast and extremely easy to do. Blogging for Profit Using AdSense This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger. Blogging for Personal Benefits While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user. Blogs and RSS - Why Do I Need This Stuff? If you've been under a rock for the last year or so it's possible you might not have heard about blogs and RSS feeds. If you're like most of us, you've heard the buzz but might not've known what to make of it or what to do with it. What is a Business Blog? Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.Blog is an online journal of events, raves, rants of the people. Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities! Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome. How to Make Money With Your Blog? Make money blogging is fun: you enjoy blogging and getting money from blogging. As long as "making money with your blog" is concerned, it doesn't matter matter actually whether you enjoy or not. The Language of Blogs I read over a lot of blogs each week, casually surfing one or two of the blog exchanges I belong.I realized yesterday that I seldom read the whole entry unless it's very short. Avoid Bad Manners While Blogging Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet.A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average "Joe" or "Jane" can instantly become a center of influence online using blogs. How to Write A Blog... And Survive Copyright © 2004 Priya Shah The question of the day is "Should you start a Blog?" People all over the planet are blogging. Companies, CEOs, lawyers, journalists, stewardesses. How To Display RSS Feeds on Your Website This article is intended as a guide for webmasters who want to display automatically updated content on their website in the form of RSS feeds. In this article I will cover the easiest method to implement using javascript for displaying RSS on websites to create additional dynamic content. To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines? Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online "gurus", the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before. 17 Mistakes Professionals Make with Their Blogs Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going. Introduction to Really Simple Syndication (RSS) Really Simple Syndication is exactly what it's name states. A very simple way to syndicate your websites contents to other websites and news reading programs. 10 Benefits of Being a Blogger I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger. How to Make Money from Your Blog Content Writing a blog can be fun and exciting, but it can also be rewarding. If you do not know how to make money from your blog content then you need to consider implementing the following suggestions in your blog. RSS, Feeds, and Aggregators When you work online all the time, immersed in bits and bytes, hands automatically resting on the keyboard, where the lingua franca is a mish-mash of acronyms and abbreviations - it is easy to forget that the average person has no clue what we talk about. It can be very daunting for the Internet neophyte with all these terms, technology and hardware. The Blog Revolution: How To Use Blogs to Generate Solid Web Profits Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. Are Blog Meant for Raves and Rants? Blogging is the latest internet craze and it may turn out to be just that and killed off if the avalanche of misinformation continues. One is amazed at how an excellent online medium is promoted for all the wrong reasons. To Blog Or Not To Blog Web logs, commonly referred to as "blogs," represent all the rage right now in online publishing.Not really a newsletter or traditional html page publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links, or responds to questions.
|
|||||||||||||||||||
| Home | Site Map Copy Right 2006 Mahavir.com |
| NISL | Herbal Acne Solutions | Promotion Factory | Web Design | Online University Degree | College & University | GtpInfo | VPayU |
