| |
| |
|
Mahavir Information |
| ||||||||
|
Plays Well With Others to Become an Instant Author
You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait 'til you see how easy this gets. What would you and your colleagues think of jointly creating a tips booklet? Each of you contributes several tips, has someone else oversee all of the production, and gives you ideas for marketing it. Each colleague shares in the costs, making the entire thing not only palatable price-wise but an exciting prospect and even fun to do instead of some kind of drudgery. It's very possible this is a solution that just had not yet come to mind. I can almost see you sitting there saying "yes, that's perfect." Collaboration is far from being a new thing. Book anthologies are done all the time. Cookbooks have been created just this way for years and years, with each person in a particular group contributing their favorite recipe. The hugely successful "Chicken Soup" series is probably one of the best known anthologies of recent times. It's just taken awhile to realize that the same thing can be done with tips booklets, and done within any self-contained, self- formed group rather than only a publisher of an anthology gathering unrelated people together to create the book. Look around you. You probably have colleagues, a circle of professional friends, people you utilize as a sounding board, as a mastermind, as a respite from your daily process. And you each like doing the work you've prepared yourself to do, whether it's being a business coach, a hypnotist, a retailer, an artist, a realtor, or endless other possibilities. Yet you also love the idea of being a published author, seeing your name in print, someday, when you get around to it, when the stars and planets are aligned just perfectly. Or the idea of expanding an existing product line appeals to you, and a booklet seems to be the ideal answer for that. Several years ago, a group of veteran professional organizers wanted to create a revenue stream for themselves so they did not have to tap the general budget of the umbrella association to which they belonged. About 100 organizers (104, to be exact) each contributed several tips. We then selected one tip from each person and created a booklet for the group. To date, the booklet has brought in over twenty-five thousand dollars ($25,000!) of direct revenue for that group of veteran organizers, without really marketing it. The great thing about that booklet is that it serves as both a revenue stream for the group plus it markets the business of each contributor in the booklet as well as the entire industry of professional organizing. You'll find the individual person's name, business name, and city of each contributor right under their tip. Every organizer whose tip is in that booklet instantly became a published author. But wait, there's more. Each and every booklet that a co-author distributes markets every other co-author in the booklet. Plus (and this is just so terrific) the booklet is of great interest to reporters and journalists in the media who love to interview more than one person for any article they write. It's a ready-made mechanism for getting lots and lots of publicity. I recently started a conversation with a representative from a group of about 15 health care professionals in related areas of expertise, exploring the idea of the group jointly co-authoring a booklet. Each person in the group contributes a handful of tips, shares in the production costs (bringing that way down), and becomes a published author. This takes much less time, m0ney, and brain damage than if any one of these people wrote a complete booklet themselves. That's not to say they won't ever do one on their own. It just means they will get one done probably sooner through the collaboration of this tips booklet anthology, and they will expand their reach every time any other co-author distributes this booklet. Has your mind started racing about who to approach to do a booklet with you? You don't have to be best pals with a colleague or love everyone in your mastermind group or agree with every pearl that comes out of every coach in your Special Interest Group, or think that each person at the recent chamber of commerce meeting was the most brilliant person you ever met. You don't even need to live anywhere near each other in order to put together a collaborative booklet. All you need is to find a group of people interested in contributing some tips in a somewhat related field. Depending on the size of the group, it may be one or two tips each, or 10-12 tips. In either case, it's a minor amount of time, effort, and m0ney to instantly become a published author. © 2005, Paulette Ensign Visit: http://www.tipsbooklets.com/anthologies.htm to get started with one of these collaborations (and completed before you even realize it!) Paulette Ensign has clients, worldwide, who have surpassed her own results of personally selling over a million copies of her tips booklet in four languages and various formats, without spending a penny on advertising. Her San Diego-based Tips Products International has helped thousands of people transform their knowledge into tips booklets for marketing, motivating, and making money. You're next.
MORE RESOURCES:
Acne - Google News |
|
|
|
RELATED ARTICLES
How to Get Your Book Reviewed Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. Is There a Book Hiding Inside You? Have you always wanted to write?Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have you ever said "someday, when I have time, I am going to write a book?"Perhaps now is the moment for you to put your excuses in the garbage and your fingers on the keys. You will never 'find' time; you simply have to 'make' time to write. 10 Reasons Why People Attend Book Signings This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. Five Tips To Consider When Choosing A Publisher Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.Research the legitimacy of your prospective publishers. Marketing Virus - Every Writer Needs to Catch It For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man. Publishing Your Book-What Way is Best For You? - Part 1 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Best Sellers Aren't Written - They're Made - It's All About Promotion Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. Make your Book Stand Out From the Crowd: Know your Audience Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. Promote Your Books on Talk Shows and Make More Money Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. Promotion - Credibility Extras For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. Five Book Back Cover Mistakes and How to Solve Them Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover-a great opportunity to convince them that your book is necessary for their pleasure or success. Five Secrets of Winning Book Proposals Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits. Attract More Buyers to Your Book: Use Metaphors Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. Get Rich Writing Fiction Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. Why Writers Dont Do a Book Signing Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:1) It's not worth the time; there's not enough money in it.2) Speaking is where the money is. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. Never Pay Full Price for a Book! Are you an avid reader? Are you trying to instill a love of reading in your children?My whole family loves to read! Right before bedtime every night, every one of us can be found with our nose in a book!It would be very easy for us to spend a fortune every month on books. But, since we don't have a fortune to spend every month, over the years I've found several ways to get good books and never pay full price!1. How To Get The Most From Your Free eBooks Marketing Campaign First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. Marketing Your Book on Radio Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.
|
|||||||||||||||||||
| Home | Site Map Copy Right 2006 Mahavir.com |
| NISL | Herbal Acne Solutions | Promotion Factory | Web Design | Online University Degree | College & University | GtpInfo | VPayU |
