| |
| |
|
Mahavir Information |
| ||||||||
|
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image. Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks, right? Not so! People buy people first, ideas second and things third. Your brochure represents you. It is you when you're not around. What sort of image do you want to convey? Would you visit a prospect wearing a cheap, out-of-date suit, looking sad and second-class? Unlikely. However, many people do just that, when they use low-quality, poorly designed brochures. Your brochure represents you when you are not there. Make sure it is dressed in the fashion and quality you would use for yourself. Before you run out and find yourself a tailor or take up sewing, you should first look at your competition's material and other's material. Collect brochures that strike you as effective, and those that are poor. Think of it as fingering through GQ or Vogue looking for a new outfit. Figure out what makes the good brochures work and where the bad brochures fail. What kind of attitude do they portray? Then try to come up with something that combines some of the elements from successful designs. But, be careful, don't create a zoot suit. And, make sure it fits. Look at the layout of your page--is it a dense wall of words? Don't make your prospects work to find out what they need to know--because, bet on it, they won't. Lay your information out in bite-sized pieces, with revealing headings, to help your reader grasp the main message. These are like the accessories you wear. Small signals that give the viewer an indication of what you are like and what you do. Be it a Rolex or a mood ring. Two important, but often unrecognized, problems with brochures are poor grammar and poor typography. You might as well wear brown shoes with a blue suit. Your audience may not know what is amiss with your materials, but they'll be disturbed. Use high-quality, and appropriate, visuals (colours, graphics, etc.) to illuminate and support your message. If you use clip art, choose it carefully. Use the same style and quality of art throughout your brochure. And, make sure it relates to what it is illustrating. That is, make sure your tie matches your suit. Poor visuals will only get in the way and muddle your message. You don't have to dress like a Bay Street lawyer, and your brochure doesn't have to be glossy. Dressing comfortably, yet appropriately, is the key and the same holds true for designing a brochure. You wouldn't wear black tie to a picnic, so why design a brochure that's black tie when your target is chips and dip. Or vice versa. The bottom line: a poor brochure, like an cheap outfit, will damage you more than it will help; it's a waste of time and money, while a good brochure is your company's representative, a reflection of you. Keith Thirgood, Creative Director Capstone Communications Group Helping businesses get more business through innovative marketing Markham, Ontario, Canada 905-472-2330 Subscribe to Thrive-on-line http://list.capstonecomm.com/mail.cgi?f=list&l=thrive_on_line
MORE RESOURCES:
Acne - Google News |
|
|
|
RELATED ARTICLES
Branding Your Products Is Important I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic. Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle) You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.The majority of advertisers use the free production services that radio and TV stations offer to save money. Brand Components Your brand is the culmination of everything about you and your business. It is how people come to know you. What About Me? What You Need To Know About Me-Marketing What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider. How Much Is A Great Business Logo Really Worth? A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. Strategic Moves In The Branding Gamble! The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. There is not much difference in the way P&G operates as compared to how Unilever gets its products to the market. Into The Limelight To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. A good logo vs. a FABULOUS logo If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. Brand Strategy - Brand Value - Brand Identity Guru Developing brand strategy is extremely critical. The most important asset your company has is its brand. Co-Branding in Automotive Service Businesses In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you can see it happen faster in real time on Internet web sites. McDonalds Supply Chain of Potatoes McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house. Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic.. New Uniforms Could be the Gold Charm for the Golden Arches New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. Boston Web Design Branding - Brand Identity Guru A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. FTC Reviews The Franchise Rule After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can't we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?Let me explain this philosophical thought for a moment. Quick Tactics To Brand Your Business And Make More Sales This may come as a surprise.. Its Time For Some Steak Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. All About Branding In this article i will explain how you can make your brand an succes.Corporate branding. Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a few practices that will prove invaluable for ensuring a consistent look and feel across all of your marketing communications. Logo Files: Versions Of Your Logo That You Should Own Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats.
|
||||||||||||||||||
| Home | Site Map Copy Right 2006 Mahavir.com |
| NISL | Herbal Acne Solutions | Promotion Factory | Web Design | Online University Degree | College & University | GtpInfo | VPayU |
