| |
| |
|
Mahavir Information |
| ||||||||
|
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting. Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmart the engines. However, what we should have been doing all along was writing for the visitor first and the engines second. Why? Because creating a site that's loved by visitors is a prime factor in linking, ranking, and marketing as a whole. As the engines make great strides with more personalized and efficient searches (such as semantic search) natural search engine optimization writing is even more important. Rather than just indexing the copy on your site, engines are learning to "understand" what a page is about. The ironic thing is, as the search engines get more complex the "formula" for SEO copywriting is actually getting more simple. Write Naturally In the future, search engines will be looking for Web pages that reflect a natural tone with the copy. Is it obvious that keyphrases are being shoved in wherever possible? Does every headline/sub-head, image tag, and comment tag have a keyphrase included? Does the copy sound fake, unnatural, and stiff? If so, then spiders and bots will recognize it and possibly flag it as something to be wary of. Take a look at this lovely piece of copy I found while surfing just the other day. (I've replaced the keyphrases used in the original copy with the word "wherever" so as not to embarrass the site owner.) Wherever Holiday Rentals Holiday rentals in Wherever for holidays in Wherever Wherever holiday rentals directly from the owners. Rent a holiday villa in Wherever or perhaps a 2-6 bedroom apartment in Wherever. Wherever vacation rentals for holidays in Wherever are easily located by searching the Wherever Holiday website. Wherever Holiday Rentals offer holiday apartments in Wherever and holiday villas. Find accommodation in Wherever by clicking on the Wherever map or the active links. You will then see holiday rental apartments, villas and townhouses in stunning Wherever accommodation. Let's suppose someone walked into your travel agency and asked for help. You would most likely ask what they were looking for. They would reply, "Holiday rentals in Wherever. What can you show me?" Would you honestly take off on the spiel above? Can you see yourself talking to a real client face-to-face and saying, "We offer Wherever holiday rentals in Wherever and can find you many apartments, villas, and houses in Wherever"? I don't think so. Tips for Writing In Natural Language 1) Vary your keywords/phrases. For example, if a keyphrase you particularly want to target is "14k gold jewelry" consider also using keyphrases like "14k gold watches" or "gold wedding bands" or others along those lines. This will give you a variety of phrases within your copy. 2) Read it out loud. When you read your copy out loud you'll get a better sense of whether it sounds unnatural. If you wouldn't say, "We make 14k gold jewelry and have made 14k gold jewelry for 10 years. If you need 14k gold jewelry just view our catalog" out loud, then don't put it in your copy, either. 3) Break up keyphrases. As searchers get more knowledgeable about finding what they want in the engines, they use longer and longer search queries some of which just don't make any sense. For instance, I recently had to use the phrase "real estate Pittsburg downtown" when writing a page of SEO copy. Since this search string was not easily worked in as that exact phrase, I broke it up. One sentence I used it in said: "When looking for commercial real estate in Pittsburg check the downtown listings first for exceptional locations and prices." The words are still in the same order with minor breaks in between. When you can't use a phrase "as is" this is a very viable alternative. Keep in mind the direction search engine optimization is taking. The closer you can get to writing in natural language, the better off you'll be. It only makes sense to create a site now that will last through the long haul. Especially when that site will have a better chance of favorably appealing to the engines and your visitors. by Karon Thackston © 2004
About The Author Karon is author of "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)." Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: Karon is author of "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)." Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language with this insightful e-report.
MORE RESOURCES:
Acne - Google News |
|
|
|
RELATED ARTICLES
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization). Top 10 Ways For Copywriters To Overcome Writers Block We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone. Copywriter Trick Unveiled: How to Write Better Copy Faster "Talent alone cannot make a writer. There must be a man behind the book. So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment. Be Contagious... Spread The Word! "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage. Writing Benefit-Driven Web Copy - 4 Steps to More Sales You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite. Your Article Headlines will Make or Break Your Business Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. 3 Copywriting Tips - How To Edit For Mass Appeal! Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think. Copywriting FAQs One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that. Keeping It Real: The Only Copywriting Trick That Works Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Copywriting and Your Five Senses In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language... In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. The One Word Every Prospect Craves It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings. How To Become A Freelance Copywriter In New York As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. Do You Make These 5 Mistakes When Writing Sales Copy? Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon. Engage Your Customer - Write About Benefits Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". Content is King IntroductionA pencil. Yes, a pencil. Tomorrow's Clichés Today I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today". Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around.. Bullshit Avoid the use of the word Bullshit It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing.
|
|||||||||||||||||
| Home | Site Map Copy Right 2006 Mahavir.com |
| NISL | Herbal Acne Solutions | Promotion Factory | Web Design | Online University Degree | College & University | GtpInfo | VPayU |
