| |
| |
|
Mahavir Information |
| ||||||||
|
How to Write a Landing Page
Is there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes. You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor. However, there are some important differences to consider when it comes to writing a landing page. >> You KNOW what you want your visitors to do On many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to the right page. In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction. With a landing page, everything changes. With a landing page, you know what you want them to do and you DON'T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do. >> Now you're in the realm of direct marketing A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on the page, you want to convert them. When direct marketing with a landing page, remember these points. - It's about the copy, the words. It's the text that will bring you success or failure. - Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images, the layout on the page. - Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's the one that says YES. You don't WANT them to navigate. You want to give them just the one way forward. - Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single page dilutes attention and reduces response rates. Keep it focused. >> Concluding thoughts Many large and medium sized companies struggle with creating landing pages that are unashamedly built to maximize conversion rates. Perhaps they don't have the skills in-house to write and design that kind of page. Perhaps they feel uncomfortable about 'direct marketing' through their site pages. Whatever the reason, it's the companies that have the will and the resources to build high-converting landing pages that will come out the winners. Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site, http://www.excessvoice.com. To find out more about landing page writing and design, read his review of MarketingSherpa's Landing Page Handbook - How to Raise Conversions.
MORE RESOURCES:
Acne - Google News |
|
|
|
RELATED ARTICLES
5 Tips for Online Shopping Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-commerce sales are growing at astronomical numbers ranging from 20-25% per year. Website Marketing: 10 Resourceful Things You Can Do With A Product That Doesnt Sell Do you have any product that has not been moving well?Would you like to learn what to do with it?Here are website marketing secrets to help you:1. Sell the reprint/reproduction rights to the product. The Top 10 E-Commerce Ways to Follow up with Clients - Part 2 Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Online Lead Generation: Can it Work for My Business? Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. Are You Making These E-Commerce Excuses? (part 1) A year ago, I had big plans to re-vamp my web site. I was going to publish my e-newsletter twice a month - every month, and I was going to upgrade my own e-commerce capabilities. Shopping Carts For The Faint Of Heart The chief criteria for judging an ecommerce shopping cart are the number of credit card processors and shipping services it supports, and the number of people that support *it*.Why? Because credit card processors and shipping services mutate all the time. How To Start An Internet Business - Site Layout The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Intranet - The Benefits Realisation Plan The Millennium ExperienceA successful project is one that delivers on-spec ('quality'), time and cost. Right? Well consider these two projects?The Millennium Dome was delivered on time for the 31 December 1999 and safely within a budget (fixed in 1998) of £289 million. E-commerce Software That Will Safeguard Your Business against Fraud Fraud is a huge issue when it comes to the Internet, and if you operate an e-commerce website then it should be one of your main concerns. Your potential customers will not want to buy from you unless they feel 100% certain that their information is encrypted and secure and that their credit card numbers will not be stolen in the order process. Choosing on Order Fulfillment Service When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it's time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help you choose one over the other. E-Commerce Is Back On The Fast Track How much holiday shopping did you do on-line this year? If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1]. 10 Second Internet Person, sound familiar? Some people do not understand the Internet idea of online commerce, but then again some people do not understand themselves either. To fully understand Internet Commerce you really only need to monitor your "clicking habits" for a few days to see where you are going and what if anything you are buying. Get Out of The Way Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most 'peaceful' and among the most 'useful' I had seen in a long time. Two Pillars of a Successful Web Site For a web site to get close to fulfilling its potential, you need absolute clarity on two points. First, achieve clarity on what your site's core purpose is Is to provide information? Is it to complete direct sales? Is it to drive prospects to pick up the phone and call you? Is it to start a free trial? To register? The more companies I work with, especially larger ones, the more apparent it becomes to me that very few sites have absolute clarity of purpose. How To Prevent Your 3rd Party Merchant Account From Suspension What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor. As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems. Accept Credit Cards Online Without a Merchant Account There are two major ways to accept credit cards on your website. The first and most expensive is to have your own merchant account. Managing Project Risks and Issues Inherent (or Business) RiskInherent Risk is the risk that exists in the environment around your portal project. It will tend to be unique to your organisation; it's culture and politics. Cyber Banking The use of electronic cash as a means of transacting internet business may prove to be an acceptable alternative to credit card payments. It is reported that the withdrawal of major players from the attempt to develop e-cash is a significant setback. Intranet Portals - Collaboration through Team Rooms Knowledge Management for beginnersKnowledge Management (KM) can be defined simply as the process through which organizations generate value from their intellectual and knowledge-based assets. Knowledge assets are often grouped into two categories:(1) Explicit Knowledge Generally, everything and anything that can be documented, archived and codified. Getting Started in ECommerce - Part Two In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more.
|
|||||||||||||||||
| Home | Site Map Copy Right 2006 Mahavir.com |
| NISL | Herbal Acne Solutions | Promotion Factory | Web Design | Online University Degree | College & University | GtpInfo | VPayU |
