| |
| |
|
Mahavir Information |
| ||||||||
|
Online Shoppers Say They'll Buy from Small and Large E-Businesses Alike
As the holiday shopping season begins in earnest, consumers say they're just as willing to buy from small online retailers as they are from large, national e-commerce providers. In addition to this key finding, a new national survey of 2,500 consumers discovered extremely high levels of consumer participation in - and satisfaction with - shopping on the Internet, despite continuing concerns for security and privacy. According to the survey, sponsored by Hostway Corp., a global leader in Web hosting and managed services, more than three-fourths of consumers who have shopped the Web sites of both large and small companies said company size is not a factor in having their online shopping needs satisfied. Only 15 percent of respondents expressed a strong preference for dealing with large companies online, opening the door for small- to medium-sized businesses to get in the e-commerce game. "These survey results provide very encouraging news: The Internet 'Gold Rush' is far from over for small businesses," said John Lee, Hostway's vice president of marketing. "The Wal-Marts of the world may be hurting sales for Main Street retailers, but consumers are telling us size doesn't matter on the Information Highway. "Our message to small retailers is this," Lee continued, "You clearly have an opportunity to succeed in e-commerce. Consumers are able to find you online. They're willing to buy from you. But it still takes a lot of work, and you should get help from the experts in building and promoting a successful e-commerce Web site." Overall, nearly nine of ten survey respondents reported buying products online, and of that group, 94 percent said they are satisfied (30 percent) or very satisfied (64 percent) with their overall experience. Participating consumers ranked the following attributes as being the most important factors in shopping online: - Assurance of security (97 percent) - Promise of privacy (96 percent) - Prices (95 percent) - Web site ease of use (94 percent) - Availability of desired products and services (94 percent) Market research firm TNS conducted the survey for Hostway between November 10 and 13, questioning 2,500 adult consumers nationwide about their online shopping experiences. Lauria L.
MORE RESOURCES:
Acne - Google News |
|
|
|
RELATED ARTICLES
Web Store - Why Do You Need One? Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. Creating The Perfect Ecommerce Website If you're thinking of jumping on the bandwagon and going into business with your own ecommerce website, you'd do well to look at a few examples before you start. Finding out what a good ecommerce website looks like will help you know what to include - and what to avoid - when you start to set up one of your own. 7 Key Steps To Reduce Refunds and Chargebacks One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. Tell Them Whats in The Can! What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can. Top 5 Dot Com Myths Debunked Most people who get into business know what's involved. They have completed hours of research before getting into it. Two Pillars of a Successful Web Site For a web site to get close to fulfilling its potential, you need absolute clarity on two points. First, achieve clarity on what your site's core purpose is Is to provide information? Is it to complete direct sales? Is it to drive prospects to pick up the phone and call you? Is it to start a free trial? To register? The more companies I work with, especially larger ones, the more apparent it becomes to me that very few sites have absolute clarity of purpose. Set Yourself Apart From The Ordinary I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind. Your Readers are Publishers Too Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn't, but somehow we just can't resist retaining complete control of the creation and publication of our website and newsletter content. Choosing the Right Online Shopping Cart Are you a website owner or a web designer/developer? If either applies, I would venture to say that eventually you'll need an online shopping cart for one of your websites. In fact, almost all new websites today need some sort of ecommerce built-in, for the purpose of selling goods and services in the online marketplace. Looking For Free Advertising, Here It Is! There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.I posed the question of "free advertising" to a few forums and they all can back the same, but with new links to check out. How To Start An Internet Business - Site Layout The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. 7 Suggestions for an i-Mom Friendly Web Site (e-commerce news and statistics) The Internet began as a male dominated medium, but those days are long gone and merchants are advised to make sure their websites are female friendly to faciliate the rising surge of busy i-Moms shopping online for their family and friends.Women now account for 51. The Internet Challenge In spite of the increasing attention on how the Internet is changing the business landscape, many small business owners are still struggling to understand its influence. But unlike the ceaseless blinking of the home VCR, the impact of the Internet cannot be ignored. How To Prevent Your 3rd Party Merchant Account From Suspension What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor. As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems. Say Something Worth Talking About I recently published a short e-book called 'One Thing I Know About Doing Business Online'. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGovern and Ann Handley. Online Credit Card Processing - How to Accept Credit Cards - Ecommerce 101 Back in 1998 (through 2000 or so), I worked for a small company (called PaymentNet / then Signio) that handled online transactions. Verisign later purchased this company, and the product team I led integrated the "client" - the portion that took the credit card information and sent it to our servers for processing. Your Site is all Direct Marketing This may not be a popular view, but I think writing a web site is very similar to writing a piece of direct mail. I'm not talking about smash-and-grab fliers. The Internet and Customer Care: Aid or Anarchy? It was reported in 'Marketing' magazine this month, that Britain is becoming a "disaffected nation", with each adult apparently making an average of 12 complaints to service providers each year, based on a "Service in Britain" survey by ASR (Andrew Smith Research). In response to the rise of the 'assertive consumer', brands are endeavouring to make sure 'good customer service' is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems. Make That 3 Billion My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other articles I wrote which are still with them. It seems the numbers game is popular not only with the accountancy profession, but with just about anyone running a website who is interested in more sales from anywhere in the world. Ecommerce Solution for the Big and Small Business First off, you need to know what an ecommerce solution is. An ecommerce solution can be defined in many ways.
|
|||||||||||||||||
| Home | Site Map Copy Right 2006 Mahavir.com |
| NISL | Herbal Acne Solutions | Promotion Factory | Web Design | Online University Degree | College & University | GtpInfo | VPayU |
