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Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog. 1. A blog is web based so you can update and post new articles anywhere, anytime. It's a dynamic medium that can be updated on a moment's notice. 2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want. 3. No web site to mess with. It's very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get. 4. You can set up links for ads and your affiliate programs in side columns so you don't have to include them in your ezine format. 5. You can set up a subscription form and send emails to your subscribers when new content is added. 6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich). 7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don't have to visit hundreds of web sites. 8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced. 9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines. 10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients. For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (that's another subject) or subscribe for updates through a subscription form. That's why I put a subscribe form on my site - subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted. Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to one's list. I see the blog and ezine database as complimentary...working together to increase your exposure and make it easier for people to get your information and build relationships. About The Author Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level. Denise@NextLevelPartnership.com
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How To Create Your Very Own Client Newsletter Using newsletters for business development improves your sales and marketing efficiency because they: Improve your prospecting by being more focused and personal than a newspaper ad; Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call; Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them; Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them; Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points. Think of your client newsletter as an education tool, as well. Lesson #4: Six Powerful Places to Advertise Your Autoresponder! Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that.. 10 Tips for Successful Ezine Advertising If you're like most people starting out on the Internet,you've been along this well-worn path:You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.You try banner exchange programs and get a handful of click-throughs. Marketing Your Home Business through Newsletters Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you. 10 Effective Ways To Gain More New Ezine Subscribers 1. Swap ads with other ezine publishers. Use the Power of Ezines to Increase Web Site Traffic! 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